YETI
Project Title
Role
Lead UX UI Designer
Problem
The Account Center is a home for all things related to a customer’s identity within the Yeti ecosystem, and a true destination within the digital experience, we will need to reimagine what features are included and how all the data is merchandised to give the user the best experience.
Design Opportunity
Create a more personalized experience for customers within the account center
Highlight the benefits of account membership for customers that already have an account with YETI
Design a landing page to capture new account members and create excitement around being an account holder
Repurpose the Account drawer to serve both accountholders and non-accountholders
Reimagine the flow by redesigning the heierarchy and organization
Title
The account membership landing page is a new page we created for customers who may be on the fence about creating an account. This is YETI's opportunity to show the value we can offer with our account membership. The intent behind the design was to evoke excitement and a sense of community for the user in hopes that we would encourage them to create an account.
A lot of thought and focus went into rethinking the flow of the process for creating an account. I always design with the desire to make the experience as human as possible. For this instance, I broke the process into two easy steps - let's get to know who you are (first name, last name, phone number) and then let's create your login username and password.
Title
The account membership landing page is a new page we created for customers who may be on the fence about creating an account. This is YETI's opportunity to show the value we can offer with our account membership. The intent behind the design was to evoke excitement and a sense of community for the user in hopes that we would encourage them to create an account.
A lot of thought and focus went into rethinking the flow of the process for creating an account. I always design with the desire to make the experience as human as possible. For this instance, I broke the process into two easy steps - let's get to know who you are (first name, last name, phone number) and then let's create your login username and password.