YETI
Virtual Waiting Room
Role
Lead UX UI Designer
Problem
With aims to growth the footprint of YETI loyalty, the business wanted to explore the idea of introducing a virtual waiting room, which can limit who can get access to limited edition drops and create hype/exclusivity for future releases.
Design Opportunity
Funnel users in a clear and concise way to the virtual waiting room
Create hype and excitement around exclusive products on launch days
Convey the brand accurately throughout the experience
The User Flow
The waiting room experience for all exclusive launches works in tandem with the "Wild Card" native mobile wallet pass which sends all pass holders a push notification letting them know that a product has just dropped and to head to the site to shop.
Once they land on the site, they'll see campaign specific assets in the hero with the "Enter Waiting Room" CTA which will then have them sign into their YETI account to enter the waiting room.
Edge Cases
For this experience, I had to account for any and all edge cases in the design such as before the waiting room opens, after products have sold out, and errors.
When a user is in the waiting room when products sell out, they'll be brought to a screen letting them know that all the products are gone and they'll be informed to download the YETI wallet pass in order to increase their odds of snagging a product the next time around. The messaging for errors needs to be clear from a user experience standpoint to prevent repeated mistakes and user frustration.