YETI

"Wild Card" Wallet Pass

Role

Lead UX UI Designer

Problem

Since email and SMS marketing is sent in batches, some customers are notified late about exclusive product launches. We need another channel that will notify all customers immediately at once about exclusive campaigns.

Design Opportunity

  • Design with brand voice first for the native phone wallet pass

  • Push customers to download the pass throughout different areas of the site

  • Create the UX flow for account holders vs. guests

TLDR

I designed a native phone wallet pass which allows the business to have a new channel to communicate with customers. I wasn't expected to name the card but my initial nickname for it, Wild Card, stuck and was eventually approved by the brand folks (which is pretty cool in my opinion).

This was a new experience for me since I don't get to regularly design native mobile features. This required me to hunt down some assets and specs from Apple and Android to mockup accurate wallet passes and notifications.

The second part of this project was 1.) identifying all the different areas of the site that we should tell customers about this new "Wild Card" wallet pass and 2.) designing those components to educate users in a clear and concise way about what this pass is and why they should download it.

Site Placement and Education

Since this is a new method for customers to interact with YETI, the components must educate users on what the Wild Card wallet pass is, what value it has for them, and how they take use it to snag exclusive products before they sell out.

The process of downloading the pass for account holders who are already signed in is fairly straightforward. The CTAs will be allow them to download their pass with no other prompts, where as, guests will have to go through the process of signing in or creating an account first.

The Pass Details

The pass details will include what the latest news is from YETI and the exclusive drop that day with the link to go shop the collection. With the help of some of the brand folks, we were able to pick an image that represented the brand well in an evergreen way.